Donald Draper (Mad Men, Episode #12):
“Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product. My first job I was in-house at a fur company, with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is “new”. It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It’s delicate, but potent. Sweetheart. [starts slide show featuring photos of Draper’s family] Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It’s a twinge in your heart, far more powerful than memory alone. This device isn’t a space ship, it’s a time machine. It goes backwards, forwards. It takes us to a place where we ache to go again. It’s not called a wheel, it’s called a carousel. It lets us travel the way a child travels. Round and a round, and back home again. To a place where we know we are loved.”
Don Draper is my new favorite leading man – a conflicted hero, a beautiful tragedy. Even through his moments of weakness, his smarts and smooth stature are strengths that outshine. He’s sex appeal with a capital ‘S’. I’d give up my dignity to be Betty Draper…for even just one night.